Excel Sports Management Expands UK Presence with New Fitzrovia Headquarters

Metric has successfully advised Excel Sports Management on the acquisition of its new London headquarters, securing 5,553 sq ft of premium fitted office space in the heart of Fitzrovia.

The move represents Excel Sports Management’s second office relocation in London with Metric and reflects the firm’s continued growth and long-term commitment to the UK market. As one of the world’s leading sports talent, marketing, and brand management agencies, Excel has experienced significant expansion in recent years, with increasing demand across its international client base and growing operations in the UK.

Located within a landmark building owned by Great Portland Estates (GPE), the new workspace was delivered as a high-quality landlord pre-fitted solution, providing Excel with a turnkey office environment that supports collaboration, client engagement, and future business growth.

The relocation comes at an exciting time for the business following significant investment from Goldman Sachs Asset Management, which acquired a majority stake in Excel Sports Management as part of a strategic partnership designed to support the agency’s continued global expansion. The investment underlines confidence in Excel’s long-term growth trajectory and creates a strong platform for further development across key markets, including London.

Fitzrovia’s exceptional connectivity, vibrant amenity offering, and status as one of Central London’s most desirable office locations made it a natural choice for Excel’s next chapter. The new office provides a modern workplace solution that aligns with the company’s ambitions while allowing immediate occupation with minimal disruption.

This transaction highlights the increasing appeal of high-quality fitted office space among growth-focused occupiers seeking speed, flexibility, and certainty in today’s market. We were delighted to support Excel Sports Management throughout the process and help secure a workplace that will accommodate the business’s ongoing success in the UK and beyond.